Clean wash, clean water

Detergent powders comprise a water softening agent (so called builder) to ensure optimum performance of its other ingredients. Due to their excellent ion exchange properties in combination with its favorable environmental and consumer safety profile, zeolites are nowadays the builder of choice in laundry detergent powders. Additionally due to their large external surface area, zeolites have the ability to absorb larger quantities of liquids (such as surfactants). This not only results in improved free-flow properties of the final detergent powders, but also enables uses of cheaper and more environmentally friendly production processes as dry granulation to produce the final detergent powder.